Atopics: An awareness film on Atopic Dermatitis

What if the most challenging part of atopic dermatitis isn't always what we can see?

This World Atopic Eczema Day, we are proud to launch Atopics, an awareness film created with the support of AADA to bring greater understanding to the lived experience of people with atopic dermatitis. While the visible signs of the condition are often recognized, many of its day-to-day challenges remain unseen. Through authentic stories and a human perspective, the film shines a light on these experiences, particularly when the condition affects highly visible areas such as the face.

At Almirall, we believe that advancing understanding in medical dermatology requires more than scientific knowledge alone. It also means listening to patients, amplifying their voices, and fostering empathy alongside scientific rigor. By helping people see beyond the visible symptoms, we hope to contribute to a deeper awareness of the real impact atopic dermatitis can have on daily life.

In support of this commitment, we developed the Atopics campaign to encourage reflection, understanding, and conversation. Through personal stories, the film highlights the experiences behind the condition, reminding us that every patient journey is unique and deserving of recognition.

This initiative reflects our ongoing dedication to raising awareness of dermatological conditions and supporting a more informed and compassionate dialogue around skin health. Because behind every visible symptom, there is a person, a story, and an experience that deserves to be understood.

We invite you to watch Atopics and discover the people behind atopic dermatitis: https://www.almirall.com/patients/commitment/campaigns