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Mission, Vision and Strategy

In 2015, we redefined our mission and vision to better adapt to the changing demands of the healthcare environment. Our new mission looks ahead to the future, taking a long-term view in providing innovative healthcare solutions. Our vision reflects our history of growth, projected forward.



"We provide valuable medicines and medical devices to you and future generations"



"We will become a leading specialty pharmaceutical company with a strong focus on improving lives of dermatology patients"


Strategic direction


We want to focus our resources in:

  • Propelling our growth in Dermatology while maximizing the value of our existing portfolio
  • Effectively leveraging and combining business development and R&D actions
  • Selectively expanding in key countries
  • Gaining competitive advantage through customer affinity
  • Fostering a quality and results oriented organisation with a culture based on Trust, Innovation, Partnership and Personal Accountability